Saturday, May 06, 2006

Using Articles to Increase Google PageRank

One of the commonest, and probably the best, way to increase your PageRank on Google is to get other websites to link to your site. Google literally counts the number (and quality/relevance) of "links" to your website. The more you have from related the sites the higher your Google PR.

Historically people simply "swapped" links to increase PR but Google has got wise to this and reciprocal links now carry little weight.

What is now required is ONE WAY links into your website!

You can try just asking webmasters to link to you but invariably that will not work unless they are feeling particularly charitable.

The BEST way to get "one-way" links into your site is to submit articles to websites that are looking for content. In return the website will add a link to YOUR site at the bottom of the article.

You should ask for the link to be "content text" based and make it relevant to your site. For example the "signature" on the articles could be something like:-

"This article was submitted John Brown an Independent Financial Adviser in Bath" - and then link the words Independent Financial Adviser in Bath to your site rather than just putting your sites URL as the link.

There are many many websites that accept articles on a variety of subjects but you get more credit (towards) Google PR if the site is relevant - i.e. finance related as opposed to just an article farm. You also need to look for sites that already have a PR rating.

One such site actively looking for Finance Related articles can be seen here

They will NOT ask for a reciprocal link (though you can if you wish to) but in return for a one way link they will insist that the article is ONLY posted on their pages. That doesn't mean you can't re-write it and submit it elsewhere in an amended form.

Another way to get ONE WAY links is to use websites like Pyramidlinking and you can read more about them here

It is important to understand that you will NOT get a lot of "visitors" from the links - that is NOT the point. The point is to get Google PR - the higher the PR the more important Google deems your site to be and the more chance you have of the site apearing highly in Google's index. Once THAT is achieved you are likely to see increased traffic and enquiries from the Google Search Engine.

You can read more about the importance of Google PR here.

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