Email marketing has received mixed reviews over the past few years. Most of revolving around the dreaded scourge of spam.
However at the same time the use of email newsletters has also become both an accepted and some might say necessary tool for any business. This is especially true in a service business where it is important to keep in touch with clients and keep them informed about new opportunities, products and especially legislation changes changes.
Very few IFAS are using quality Email Newsletters, but you are in the perfect profession to utilise these. If you have (say) 300 clients and get (the standard) 3% response that would be 9 clients making an enquiry every time you send a mailing. If you keep this to a reasonable level (I would suggest monthly) that is a very nice extra income for about 45 minutes work a month.
One of the most widely used Newsletters, and many think the best, is Constant Contact.
They have a FREE 60 day trial - why not give it a go? After all it is something you SHOULD be doing anyway. Check out the FREE 60 day trial here
If you need some tips about wrting newsletters or building your email list (legitimately) there are some good articles here
However at the same time the use of email newsletters has also become both an accepted and some might say necessary tool for any business. This is especially true in a service business where it is important to keep in touch with clients and keep them informed about new opportunities, products and especially legislation changes changes.
Very few IFAS are using quality Email Newsletters, but you are in the perfect profession to utilise these. If you have (say) 300 clients and get (the standard) 3% response that would be 9 clients making an enquiry every time you send a mailing. If you keep this to a reasonable level (I would suggest monthly) that is a very nice extra income for about 45 minutes work a month.
One of the most widely used Newsletters, and many think the best, is Constant Contact.
They have a FREE 60 day trial - why not give it a go? After all it is something you SHOULD be doing anyway. Check out the FREE 60 day trial here
If you need some tips about wrting newsletters or building your email list (legitimately) there are some good articles here
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